The rise of Swiggy & Zomato in the international food tech market

Feb 14, 2019

The rise of Swiggy & Zomato in international food tech market
Rise of Swiggy and Zomato

Rise Of Swiggy

Swiggy India based online food ordering and delivery company is hitting the news again for all the right reasons. After acquiring shoots this month, this Bangalore based company is now eyeing on the international food-tech market. A source close to the development team states that the company is very keen to take in food delivery services to the international market by next fiscal. Swiggy management is focusing on the UAE market.

Now swiggy is planning its vertical version since months, this move clearly a winner to grow horizontally with zomato in middle east & South Asian markets. Swiggy has followed zomato to subscription route with swiggy super service. The food tech start-up company offers free deliveries restaurants listed platform for a small fee.

Swiggy answered back with swiggy access, a new program which focused on new hyper-local kitchen spaces. The kitchen spaces are in plug and play model operating on commission sharing basis with its partner eateries.

Rise of Zomato

In September 2012, zomato expanded its international market from Dubai to Europe, Qatar, and North America and so on. Zomato is also another profitable food tech company seeing its growth in all 24 countries it operates in. Zomato food technology company reported in top line of USD 74m and food ordering business comprised of 30% of zomato's revenue which was up from 18 % in fy17.

Zomato also offers treats with zomato gold, wherein the partner restaurant offers 1+1 food and 2+2 drink. Zomato clone concentrates on three main regions of India, middle east, and Southeast Asia. These regions are generating more millions of revenue they make in the rest of the regions and new businesses.

Table reservations through zomato book and subscriptions such as zomato gold and zomato treats are new ways to acquire customers engaged in the platform. Zomato book which was launched in 2016 became the largest reservations players in India within months of its launch.

Reasons why food tech startups are successful

Apps penetration in urban cities

Low-cost smartphone penetration and increasingly cheap internet plans helped people to adapt to new online food ordering services and apps. When food ordering company adds discounts and offers to further add value to the seal, people prefer ordering online rather visiting restaurants physically.

Different cuisines and great food ordering experience

The seamless experience of ordering food online when you are in the workplace or home is very essential. From online payments to food order tracking, food ordering apps provide a single platform to find and order food. With food from hyper-local restaurants, these food ordering platforms offer customers great option to order at their own convenience the in comfort of their own space.

If you are looking to develop online food ordering software similar to swiggy or zomato, contact our experts today!

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Kiruthika Blogger

Kiruthika

Kiruthika is a Content writer and blogger at Pofi Technologies. Other than her interest in writing, she can be seen listening to songs, reading or traveling.