Dec 22, 2020
The restaurant industry is highly impacted by recent search trends prevailing among the consumers more than ever. This search is at a high rate within the last six months, other highly searched industries include, entertainment, retail outlets, hotels, and personal services.
"What do people do when they are hungry? Cook, order food at home or find a nearby restaurant. Among the latter, many decide where to eat by searching Google."
The search trends keep evolving every day since a potential customer started using keywords like "restaurants" or "restaurants near me" in Google. Here are some top Google search trends that the restaurant industry needs to watch out for in 2020.
Let's explore what the world is searching in-depth here, the below-mentioned image shows most frequently searched keywords across the globe in google 2020.
As many countries around the world went through early this year, Many restaurant owners were wondering how to survive or even thrive in the business. Here are the top searches about online ordering in 2020.
The only good news is, the restaurant industry still had the opportunity to survive by take-out and food delivery. This is even more evident that the restaurant has to have the best online presence to serve their consumers.
Google shows local results when it considers that the search has a local "intention". As mentioned above, "Restaurant near me" is one of the most searched local intended search term. Google interprets "near me" as a local search and shows the verified restaurant profiles.
Gain more visibility over other local directories such as Bing, Yelp, Facebook, Foursquare, Manta, and TripAdvisor.
A website gives you a complete portrait of the business and it is being one of the powerful marketing tools for showcasing the menu, price and various locations. A website helps the business in many ways, however, proactively communicating about the changes and providing an alternative option for dine-in is key to successful businesses. To get the website optimized for google is essential for bringing potential customers.
Having a mobile app to your restaurant business can increase the scope of your brand as well as an alternate option for consuming food online. Creating a mobile app for restaurants is an ideal option to offer the best discounts with loyalty points. One of the best customer retention tool.
Social media platforms thriving any modern business. This is even the best way to communicate with your customers promptly. Make use of social platforms to nicely showcase the restaurant ambience, menu, pricing, open time, and even the voice of your customers. This will create legitimacy to your business.
Now you know that the success of restaurant brands relies more on serving the needs of your customers. Furthermore, you can use Google Trends to know what exactly your customer behaviour.
With little effort and time, you can learn the key aspects of Google searches and trends that help to put your business ahead.Prev Next