8 Reasons Why You Need an Online Ordering System To help your Restaurant Grow

Oct 29, 2021

8 Reasons Why You Need an Online Ordering System To help your Restaurant Grow
Food Order System

Nowadays customers look for the convenience to order food from anywhere and anytime. This online ordering trend paved the way for the growth of online restaurant business. In times of pandemic, most customers preferred food ordering to their doorstep.

Online food delivery systems record growth by upto 300% in the restaurant business, and you can't exclude this bandwagon anymore.

Many restaurants have already started investing in online food ordering systems. So, there is no better time to invest in online ordering software. In this article, we'll discuss the benefits of restaurant delivery management software.

What is an online ordering system?

Online ordering systems allow food delivery businesses and restaurants to serve their customers with mobile apps or a website. Using these interfaces, businesses can take orders, offer discounts, manage menu listings, accept payments, and other operations.

You can find two kinds of online food ordering systems as follows:

The first model is based on multi-restaurant delivery software. This system allows customers to order food from nearby restaurants, For example, Uber Eats, Foodpanda, and Zomato.

The major advantage of such aggregator models is that you get a fair chance to attract a lot of customers to your store. However, the cons would be lack of personal branding, as you can't nurture long term relationships with customers and get complete profits

The second option is to build your own food delivery system. With this system, you don't have to share your profits and build a strong brand image with loyal returning customers.

However, we will suggest you to invest in your own online ordering system since you get better ROI in the long run. Let's discuss the benefits of having an online ordering platform for your business.

Get More Number of Orders 

When you build your own food ordering website or an app, you can display the menu items in the most attractive way possible. If you could grab the eyes of more customers, you can easily get more orders. According to a latest survey, 20% of customers agree that they spend more time while placing an online order.

Streamlined Operations

A food delivery business needs to be kept organized and updated in almost everything. As a restaurateur, you need to know the food order pipeline clearly. This will help you to manage food order and assign delivery partners right away. Therefore, online ordering software allows you to keep track of everything you need to know about business operations.

Amplifies Your Brand Voice                 

If you own a personal restaurant online ordering system, you get a high chance to share what your business is to customers. You can showcase the quality of your food items and promote any seasonal offers at your preference. These days all businesses want to have a strong brand appearance, so invest in your online food ordering system without any delay.

Keep All Profit For You

At the end of the day, generating revenue is the goal of any business. As we discussed earlier, aggregator food apps will not give you the complete profits. Sometimes aggregator apps won't give enough share for restaurants and charge lower prices to offer discounts. In such cases, you can expect enough profits only with your online ordering system.

Easy to Customise

An in-house online ordering system is more flexible and allows you to modify features quickly. The aggregate app models won't give you this option, as everything is managed by admin. If you need to have backend access, then get an online ordering system and supercharge your business with all customization options.

Personalize Your Offers and Discounts

Know that your customer data is precious. With customers information, you can personalize the offers and discounts based on their interest. For instance, you can suggest a meal offer coupon on their favourite food based on their past history. Personalization is the key and it's appreciated when you give what your customers need at the right time.

Better Customer Support

Happy customers can bring limelight to your business overnight. Since the restaurant delivery system will give more access to business operations. You get full control of managing orders, payments and order delivery, etc. Build a strong customer support team, as your customers can reach you at the earliest. This option will address the issue of customers and help him/her in placing orders hassle free.

Take an Edge Over Competitors    

Imagine a customer searching for pizza at the nearby outlets and finds you're having an online ordering system while another competitor does not have one. Obviously, the customer will choose to order from your restaurant over the competitors. However, you need to have in-house online food ordering software to take an extra mile in your business. With the help of a food ordering app, you can set benchmarks.

Final thoughts 

There is no doubt that restaurants need to deploy food delivery software at the earliest. But how to create one for you? Developing a solution from scratch is on high end, but don't worry! Shopurfood provides one of the best online ordering software for businesses.

You get top notch features like live order tracking, multi payment gateways and automated dispatch, etc. If you're not sure, just give it a shot, get a free demo of our online ordering software.Let's set up your online food ordering system together, and experience these benefits yourself.

Launch your online restaurant right away!

Kiruthika Blogger


Kiruthika is a Content writer and blogger at Qono Technologies. Other than her interest in writing, she can be seen listening to songs, reading or traveling.